SEQUENTIAL ADOPTION THEORY: A Theory For Understanding Herding in Technology Adoption Decisions
نویسندگان
چکیده
Technology adoption often occurs sequentially, so that later potential adopters can see the decisions (adopt or not adopt) of earlier potential adopters. Here, we construct a model of the technology adoption decision where 1) adoption occurs sequentially, 2) each decision maker has some private information about the fitness of a technology, and 3) decision makers can see the decisions, but not the information of earlier decision makers. This characterization of some neglected aspects of technology adoption decisions allows us to build a model that illustrates technology adoption when decision makers supplement their own incomplete information with information deduced from the behavior of others.
منابع مشابه
Sequential Adoption Theory: A Theory for Understanding Herding Behavior in Early Adoption of Novel Technologies
Research Article Eric A. Walden Rawls College of Business Administration Texas Tech University and Tepper School of Business Carnegie Mellon University [email protected] Glenn J. Browne McIntire School of Commerce University of Virginia [email protected] Technology adoption often occurs sequentially, so that later potential adopters can see the decisions (adopt or not adopt) of earlier pot...
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